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Articles on AI and design.

How we use AI, and where judgement still matters.

AI and design
Everyone uses AI. That is why it all looks the same.
If you have ever asked an AI for a landing page, a brand guide or a presentation, you will recognise the signature. Why it happens, where the difference lies, and what to say when a client tells you ‘we’ll just do it with AI’.
Joaquín Martinez Herrera30 October 2026 5 min read

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