Measurement, SEO and campaigns, with every enquiry measured.
A monthly retainer to measure every enquiry and improve your website, SEO and campaigns with that data. With paid advertising, enquiries can arrive within the first few weeks. The accounts and the data are yours.
For SMEs that receive enquiries through their website and want to know which ones bring in customers
You do not know where your customers come from
Enquiries come in, but nobody knows whether they came from Google, an ad or a recommendation.
You pay for ads without seeing the results
There is spending on Google or Meta, but it is not clear how many customers it brought in.
Your competitors appear before you on Google
People search for what you sell and find others. It takes consistent content and SEO.
Your website is the same as the day it launched
Nobody updates it or checks which pages bring in enquiries.
What is included every month.
01
Measurement
We install Google Analytics in your name, with prior consent, and count every form submission attributed to its channel. The headline number is what it costs you to win an enquiry, a sale or a customer, depending on your industry. Two further numbers accompany it. Services: cost per enquiry, calls and enquiries. Commerce: cost per sale, average order value and orders. B2B: cost per customer, qualified leads and customer lifetime value.
02
Foundations and technical review
We use the first month to put the foundations in order: we review your current website, flag the technical issues holding back results and define the number we will track.
03
SEO and content
Monthly articles written for what your customers search for, plus ongoing technical improvements. Every topic comes from what people type into Google.
04
Campaigns
We set up and manage Google Ads, Meta and LinkedIn from accounts held in your name. You pay the ad budget directly to each platform and we never touch it.
05
Google Business Profile and reviews
We optimise your Google Business Profile and set up a process for asking your customers for reviews.
06
Website improvements
Hours included every month to adjust copy, pages and forms according to what the data shows.
07
Monthly report
A short report with the number that matters: how many enquiries you received and where they came from. We go through it together to decide what to scale up and what to cut.
When results appear
Paid campaigns can bring in enquiries within the first few weeks. SEO usually shows movement between the third and sixth month.
We measure with Google Analytics and Search Console. If you use HubSpot, every enquiry arrives there with its source, and with n8n we automate alerts and reports.
The Analytics accounts, the ad accounts and the data are yours. If you ever decide to leave, you keep everything.
If another company built your website, that works too. We work on your current website and, in the first month, flag the technical issues holding back results.
Find out whether it pays to invest in advertising.
Enter how much a customer is worth to you, how much you invest and how many enquiries you close. We show you how many customers you need each month, when you recover the investment and how far to scale.
The ad budget is separate and paid directly to Google, Meta or LinkedIn.
What people ask us most
Paid campaigns can bring in enquiries within the first few weeks. SEO takes longer: movement typically starts to show between the third and sixth month.
The first month is spent measuring and putting the foundations in order. With less time there is not enough data to decide what to improve.
No. We can work on your current website. If we find technical issues holding back results, we will flag them in the first month.
You do, directly to each platform. We charge the retainer for management and never touch your ad budget.
You do. Google Analytics, Search Console and the ad accounts are created in your name, and we work with delegated access. If you decide to leave, you keep everything.
Access to your website and your accounts, someone to answer questions and approve copy and ads, and the figure for how much a new customer is worth to you. With that we set the number we will track.
Ideas for bringing in more enquiries.
What we learn from every project, told through real examples.
See how your website could grow before you decide.
We review your website, what it measures today and where your enquiries come from. We send you the diagnosis and the plan with its cost within 3 working days. We review every request before accepting it.