We estimated five days for the Salvador By P store. We built it in under two, and by the third day it was already making sales. This is what made it possible.
Salvador By P. is a womenswear brand with short collections and limited stock. It needed to start selling as soon as possible.
We estimated five days of work. The store was ready in under two, and by the third day it was already selling. The timeline came down to three conditions that were in place from the start.
1. The content was ready
The brand arrived with its product photos, prices and stock. That is usually the slowest step for a new store, because it depends on the client rather than the team.
With the content to hand, the work focused on organising the catalogue and giving the store the brand’s look and feel.
The ‘New in’ section shows the latest pieces as soon as you enter the store.
2. A platform that handles the hard parts
Tiendanube already includes the cart, payment methods and shipping. It only needed configuring.
The store opened with credit and debit cards, interest-free instalments, bank transfer with a discount and cash payment, all integrated with Mercado Pago. Orders ship via Correo Argentino.
Payment methods and benefits, configured before opening.
3. Everything in parallel
While we defined the design, we organised the categories and configured payments and shipping. The garments were grouped into four categories: New, Evening, Sport and Bikinis.
We brought the brand’s red, its logo and its campaign photos into the store. The home page opens with a video of the collection and a banner with the current promotion.
What is non-negotiable, even in a hurry. Payments, shipping and insurance configured before opening. A store that sells on day one but cannot dispatch the order loses the customer.
Training is part of the launch too
We trained the Salvador team to upload products, update stock and prices, create promotions and manage orders. From day one, the brand has run its store on its own.
What you need to have ready
If you want to launch a store within a few days, this is what is worth preparing before you start:
Photos of every product, on a consistent background and in the same size.
A spreadsheet with the name, price, sizes or variants and stock of each product.
The categories you want to organise the catalogue into.
Your Mercado Pago account and your bank account details for transfers.
How you will ship: carrier, delivery zones and costs.
Your logo, your colours and, if you have them, campaign photos or videos.
ProjectSalvador By P.An online store selling by day three.View the project
Joaquín Martinez Herrera 3 min read
