Projects OleoEco
From the desert of San Juan to the most demanding markets.
OleoEco produces organic extra virgin olive oil on its own estate in San Juan, Argentina, and sells it mainly abroad. We built its corporate WordPress website and fixed a problem that was costing it enquiries: form messages that ended up in spam or never arrived.
- Client
- OleoEco S.A.
- Industry
- Agribusiness, olive oil
- What we did
- Corporate WordPress website, scroll animations, forms and security
The context
OleoEco is an Argentine agribusiness with more than 20 years of history. Its 264-hectare estate in the San Juan desert was developed from scratch, and there it grows, harvests, mills and stores its own oil.
Its product is AOV Andes Olive Oil, an organic extra virgin olive oil sold mainly in international markets. Its customers are buyers looking for provenance, traceability and certifications.
The challenge
The website had to present the company to buyers around the world, and anyone interested had to be able to write in with the confidence of receiving a reply. That meant solving three things.
- Telling the story of its origins. The estate, the meltwater, full vertical integration and the certifications are what set the oil apart.
- Making sure enquiries arrive. Previously, messages from the form ended up in spam or were lost. Every lost enquiry was a potential customer.
- A secure website. An exporter’s website has to be protected and always available.
How does an agribusiness present itself to the world and make sure every enquiry arrives?
The decisions
Three decisions shaped the work.
One page, one story
The website reads from top to bottom: the company, its DNA, sustainability, certifications, the product and contact.
Animations that support the story
The sections stack and slide as you scroll, so the journey feels like a story rather than a list.
WordPress, simple and functional
A familiar platform that is easy to maintain, with just what is needed for a fast and attractive website.
The origins, section by section.
Each section fills the screen and stacks on top of the previous one as you scroll. Here, sustainability: drip irrigation, the olive grove and the estate’s solar park.
What we did, from the olive grove to the form.
The company’s DNA
A carousel sums up what makes OleoEco different: its global outlook, which takes advantage of the southern hemisphere’s opposite season; the passion of starting out on desert land; and full integration, with the mill on the estate itself.
The product in the foreground
AOV Andes Olive Oil has its own section, with the 500 ml and 1,000 ml bottles and the 3-litre bag-in-box. The colour blocks and images move at different speeds as you scroll.
Before the product, the website shows the certifications: organic, USDA Organic, Kosher and gluten-free, among others. For an international buyer, they are the first thing to look for.
Forms that arrive
The most urgent problem was that enquiries from the form ended up in spam or did not arrive at all. We reviewed how the messages were sent and fixed it so that every enquiry reaches the company’s inbox.
We set up sending through authenticated SMTP and the domain’s SPF, DKIM and DMARC records, following email deliverability best practice. Receiving servers now recognise the messages as legitimate.
The form is protected with reCAPTCHA, which filters spam without asking anything of the user.
Designed for mobile
On mobile, each section adapts to the vertical screen: large headings, certifications in a row and a form with generous fields.
The website is also available in English, with a language selector always to hand.
A more secure website
Beyond the forms, we strengthened the website’s security: up-to-date software, a firewall, regular backups and an SSL certificate.
- WordPress
- PHP
Results
What we learned
- An enquiry that never arrives is a lost sale. Before design comes function: the customer must be able to write in and the company must receive the message.
- For an exporter, provenance sells. The estate, the water, traceability and certifications carry as much weight as the product.
- Animations must support the content. Movement helps tell the story as long as it does not obscure the content.
