Google Analytics 4 tells us what's actually happening on a site or storefront: not just traffic, but the events and conversions that determine what to build next. We set it up properly, which most implementations don't.
The same three-phase process we use for everything we build: consult, build, run. Google Analytics changes what happens inside each phase, not the structure.
The events and conversions that actually matter to the business, defined before any tag fires.
Tagging, consent management and cross-domain tracking configured correctly the first time.
Dashboards and insights feed directly into the SEO and product roadmap.
A tool is only as good as the discipline around it. Here is what "we use Google Analytics" actually means on an engagement.
Mapped to actual business goals, not default pageviews.
Tracking that respects GDPR and regional privacy law by design.
The full customer journey, across every platform involved.
A complete acquisition picture, not three disconnected reports.
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